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Jordan Baptiste

I was an economist at the Federal Reserve Bank of New York from 2017 to 2022, working in the Markets Group. My job was to analyze financial market dynamics and help inform monetary policy decisions. I can't discuss specific internal deliberations, but I can tell you that the gap between what markets think the Fed does and what the Fed actually does is a source of endless, dark humor inside the building.

I left the Fed because I got increasingly interested in technology markets and frustrated that economic analysis of tech was dominated by two camps: Silicon Valley optimists who think every startup is going to change the world, and policy wonks who think every platform is a monopoly. Both camps cherry-pick data. Neither camp builds models. I wanted to bring actual economic rigor to technology analysis.

My first independent piece was a deep dive into the real economics of cloud computing margins, not the top-line numbers AWS reports, but the unit economics broken down by service type, customer cohort, and region. It took three months to research. It was 12,000 words. A former AWS VP emailed me to say it was "uncomfortably accurate." That was the best review I've ever received.

I joined Signal in early 2025 after writing a series on the economic implications of AI regulation that got picked up by several policy newsletters. My beat covers tariffs and trade policy as they affect tech supply chains, antitrust economics, the labor market effects of automation, and monetary policy's second-order effects on startup funding.

What I try to do is translate the language of economics into the language of business strategy. When the Fed raises rates, what does that actually mean for a Series B company's runway? When the EU passes new AI regulation, what's the compliance cost structure and who bears it? These are the questions nobody answers with numbers, and I think numbers matter.

I'm based in Washington, D.C. I row on the Potomac at 5:30 AM, I cook Haitian food from my grandmother's recipes, and I read more central bank minutes than any sane person should.

Experience

Articles by Jordan Baptiste (7)

The Influencer-to-Founder Pipeline Is BreakingMrBeast's Feastables. Emma Chamberlain's Chamberlain Coffee. Logan Paul's Prime. Creator brands raised billions and sold millions — then hit a wall. W · Mar 15, 2026Sovereign AI: Why Every Country Now Builds Its Own LLMFrance, the UAE, India, Saudi Arabia, Singapore. The national-model trend is no longer a tech-curiosity story — it is a structural fragmentation of AI · May 20, 2026The FAQ Renaissance: Why Q&A Pages Are the Highest-ROI Content Investment for AEOFAQPage schema is the single schema type with the highest measured impact on AI citation rates. But most FAQ pages are built wrong. Here is the format · May 25, 2026AI-Acquired LTV/CAC Payback: A 12-Month Deep AnalysisA 15-minute morning ritual is becoming the operating cadence of high-functioning AEO programs. Inside the Slack alerts, Notion dashboards, and Loom re · May 25, 2026AEO Incrementality Testing: How to Prove Your AI Citation Strategy Drove Real RevenueA capability framework for answer-engine optimization built on the CMMI tradition and Gartner ITScore methodology, with a 10-criterion scoring rubric, · May 25, 2026Shopify Hydrogen's AEO Edge: What Standard Shopify Storefronts Can't DoOriginal survey research is the highest-velocity AEO citation magnet on the internet. The mechanics: a defensible sample frame, statistical rigor, nar · May 26, 2026GitHub Copilot's Token Billing Switch Will Shock Agentic TeamsAnthropic's confidential S-1 targets a $965 billion valuation on $47 billion annualized revenue. Claude Code's explosive adoption and the $3 billion G · Jun 2, 2026