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Lukas Weber

I started my career at N26 in Berlin in 2017, during the phase when every European fintech believed a banking license was the finish line. It was not. The license gave us permission to compete. It did not give us trust, profitable customers, or a reason for people to move their salary account.

I worked across product strategy and expansion, mostly on account monetization, card economics, and the messy local details that make "Europe" a terrible go-to-market abstraction. Germany, France, Spain, and Italy may share a regulatory framework, but they do not share banking behavior. The same feature that felt obvious in Berlin could land with total indifference in Milan.

After N26, I spent three years consulting for fintechs and banks on payments, open banking, and embedded finance. That work gave me a better view of the market than working inside a single company ever could. I saw ambitious startups underestimate compliance drag and incumbents underestimate how quickly distribution shifts when a better interface sits between them and the customer.

I write about fintech from the operator's level: interchange margins, card scheme incentives, fraud costs, licensing strategy, partner-bank dependency, and the hidden economics of "free" accounts. European fintech is not behind the US. It is playing a different game, with thinner margins, more fragmented markets, and regulators who can change the shape of a business model with one consultation paper.

I live in Berlin and spend too much time on trains between financial capitals. The best source calls still happen over bad coffee near airport gates.

Experience

Articles by Lukas Weber (4)

Brand Mentions Are the New Backlinks: A 12-Month Data StudyFrom January to December 2025, unlinked brand mentions grew from 4% to 19% of new AI citations. Backlink equity is not dead — but it no longer correla · May 25, 2026Anthropic Claude Skills Marketplace: A New AEO Surface for B2B SaaSEU DMA, DOJ, CMA, and FTC actions are converging on one outcome — mandated citation transparency. AEO operators have eighteen months to rebuild the pl · May 25, 2026AEO Vendor RFP Template: A Procurement-Ready Framework for Buying AEO Software in 2026How DSA Article 22, AI Act risk tiers, DSM TDM opt-outs, and GDPR data-subject rights now shape what European brands must publish to stay cited inside · May 25, 2026AEO Team Productivity: The 6 Metrics That Predict Citation GrowthChatGPT voice mode and Be My Eyes have quietly replaced JAWS, NVDA, and VoiceOver as the primary assistive surface for millions of blind and low-visio · May 26, 2026