Advertise with Signal
Get your story in front of the operators who choose the tools.
Signal is read by growth leads, product managers, founders, engineers, and investors. We sell sponsored content written to the same standard as our editorial work: researched, specific, fact-checked, and clearly labeled as sponsored.
What you can book
Sponsored deep dive
A full-length piece of original analysis, researched and written by our studio team around your product, data, or point of view.
- 1,500–3,000 words, researched and written by a Signal studio writer
- Clearly labeled Sponsored, published on readsignal.io permanently
- Featured placement in the newsletter and on the article feed
- Two rounds of revisions, plus factual approval before publication
- Performance report 30 days after publication
Best for: Launches, funding announcements, and original research you want read by operators.
Newsletter placement
A native placement inside a Signal edition — headline, roughly 100 words in our voice, and a tracked link.
- Primary placement inside one scheduled edition
- Headline, ~100 words of copy, one CTA link
- Copy drafted by us in Signal's voice, or supply your own
- Labeled as a paid placement
- Click and open reporting within a week of the send
Best for: Steady demand generation and testing message-market fit with a technical audience.
Custom program
A multi-piece program: a series, a co-produced data study, or a research report built on your data and our analysis.
- Scoped with you — series, report, survey, or event coverage
- Multi-month distribution across the site and newsletter
- Co-branded assets you can reuse in your own channels
- Dedicated editor and single point of contact
- Campaign-level reporting throughout the program
Best for: Category creation, ABM programs, and brands with a story bigger than one article.
What money does not buy
Sponsored content is commissioned separately from the newsroom. Paying for a placement does not buy coverage in our independent reporting, influence over an article about your company or your competitors, or advance sight of anything we are working on. Every paid piece is labeled Sponsored with the sponsor's name wherever it appears.
Questions advertisers ask
Can I pay for coverage in a regular Signal article?
No. Independent editorial is never for sale, and no sponsor sees, influences, or gets advance notice of our reporting. Everything on this page is paid content, published under a Sponsored label and kept separate from the newsroom. That separation is the reason a Signal placement is worth buying.
How is sponsored content labeled?
Every paid piece carries a Sponsored label on the article itself, in the feed, and in the newsletter, along with your brand name. Labels are never removed later, and sponsored articles are excluded from our editorial rankings and recommendations.
Who writes the content?
Our studio team does, unless you would rather supply a draft. Either way it goes through the same fact-checking standard as our editorial work: specific numbers with sources, no unverifiable claims, and no language we would not publish under our own name.
What approval do I get?
You approve the brief, review the draft, and sign off on every factual claim about your company. We keep final say on headline, structure, and anything that would mislead a reader — the same deal every credible publication offers.
What do you not accept?
No crypto token promotions, gambling, adult content, political advocacy, or claims we cannot verify. We also turn down anything that reads as a press release. If a piece would not be useful to an operator, it will not perform, and we would rather say no than publish it.
How long does it take?
A newsletter placement can run within two weeks of a signed agreement. A sponsored deep dive typically takes three to four weeks from brief to publication, most of which is research and drafting. Custom programs are scoped case by case.
What are the audience numbers?
Subscriber count, monthly readership, open and click rates, and reader seniority breakdowns are all in the media kit. Tick the box on the form and we will send the current version with your reply.
Get in touch
Email advertise@readsignal.io or submit the form on the advertise page. We reply within two business days.